Own your brand visibility in AI answers

AI is changing how people discover, compare and choose brands. EMNA AI helps you appear across the prompts that matter.

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Your share of voice 0%

Network of 180,000+ publishers

AI discovery is now shaping buying decisions.

Consumers are asking AI platforms what to buy, who to trust and which brands to choose. Most brands still can’t answer these three basic questions:

01
Do you appear at all?

Whether your brand shows up in the AI answers your customers are reading.

02
Where are you losing?

Why rival brands are being recommended in the answer instead of you.

03
What shapes the answer?

Which sources, citations and signals are influencing the result.

Where AI gets its answers

90% of the AI answer comes from sites you don't own.

When a buyer asks AI about your brand, the answer is primarily built from what others publish about you.

Where citations come from

90-95% 100%
5-10
%
Third-party sources
Your own website

Source: McKinsey, “New front door to the internet”, Oct 2025

0 x
AI cites earned media over brand-owned content
Source: Univ. of Toronto, controlled study
0 %
of ChatGPT citations come from just 30 domains
Source: Search Engine Land

So what does everyone else do?

Competitors:
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EMNA is the one platform that owns the relationships to put you where the answer is built.

The Emna AI value loop

Measure visibility, content and activation in one platform.

Benchmark

How AI sees you

Optimise

continuously as AI discovery evolves

Activate

trusted partners through the Emna network

Identify

the prompts your audience is asking

Measure

your AI share of voice across key platforms and markets

Generate

content designed to improve visibility

Benchmark

How AI sees you

Identify

the prompts your audience is asking

Measure

your AI share of voice across key platforms and markets

Generate

content designed to improve visibility

Activate

trusted partners through the Emna network

Optimise

continuously as AI discovery evolves

anyone can build a tool

Nobody can shortcut 25 years of relationships.

EMNA is part of the NYORDA group. Every placement runs via partnerships built over the past 25 years. Brands can activate GEO-optimised content across a network of more than 180K+ partners.

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Built for brands ready to compete in AI search

Measurement and execution, in one place.

Insights

Learn what shapes AI visibility.

AI discovery is moving quickly. Our insights help brands understand what’s changing, where the opportunity is, and how to build visibility in AI-generated answers.

Introducing EMNA AI helping brands improve their visibility in AI search
AI share of voice how to measure your brand’s visibility in AI answers
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SEE HOW AI DESCRIBES YOUR BRAND TODAY.

Understand your AI share of voice, and the actions most likely to improve your visibility.

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